A Story of People and Passion

No brand is more iconic to Boulder than Celestial Seasonings. Which is why it’s an honor and a responsibility to translate this remarkable story into the digital realm. The new website is an acknowledgment of the love affair between the millions of loyal customers and a company committed to its vision of sourcing the most authentic ingredients from around the world.

Challenge

Replicate the brand experience online that loyal Celestial Seasonings customers have with the product in the real world. Create a two-way communication with customers where they engage with the brand. Gain top rankings in search for key terms.

Strategy

Start with an SEO deep dive to understand what customers are looking for online. Build the site around customer expectations and the user experience. Make it easy to find lots of product information, find stores, and see promotions. And communicate the company values right from the home page. One sign of success: in the first full month the new site was live, traffic increased three fold from the same time period of the previous year and rankings improved markedly.

See the work >