Generating a Powerful Brand

Tendril is a leading provider of energy management technology that optimizes the Smart Grid. In this fledgling and fluctuating space, Tendril had to be positioned as an agile innovator capable of competing with massive technology incumbents such as IBM, Microsoft, and Google. 

Challenge

Establish an ‘energy management’ category and position Tendril as the preeminent thought leader.

Market a new technology to the conservative and outdated utility industry.

Strategy

Have Tendril lead the conversation on the Smart Grid and how to optimize it. Educate and engage consumers through content and online widget.

Create a brand that is credible, innovative and transparent. Demonstrate understanding of utility challenges, desired applications, and need to engage consumers.

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