We call it 360-degree marketing.
Even in this day of technological over-reach, strong brands have an enormous advantage over their upstart brethren. Whenever possible, we start our engagements with a brand strategy workshop to create, fine tune, evolve, or juice up the brand. And to build an integrated communication strategy that understands the competitive landscape, speaks to the customer, and positions you in a memorable way.
Naming & Identity
Nothing challenges our creative team more than naming and identity projects. And nothing has a greater reward for our clients. From Twenty Ninth Street to The Walnut, from IZZE esque to ClimateSmart, from Peoria Grill to the Beanstalk Foundation, we’ve been creating memorable names, logos and identity systems for many of the smartest organizations.
The new hub of marketing is the web. It’s the vital center where the conversation takes place. Our websites are beautifully designed and engaging to read. But essential to the design is they are interactive, dynamic, and they work hard for you. We use open source platforms and modern content management systems that allow sites to breathe and grow along with your company.
Build it and they will come no longer applies. Because many of your customers are spending more time on social sites, such as Facebook and LinkedIn, than on the actual web. A strong social media presence serves many purposes. You get a feel for your customers, you communicate with them in a timely way, and you extend your network through their actions.
Optimizing for search engines and placing ads online are now essential ingredients in almost all marketing campaigns. The targeting is precise, the reach is extraordinary, and the ROI is clear. We’re designing complex campaigns that use many media at once, and the beauty is that feedback is rapid, allowing you to run with your winners and deploy dollars in the most effective manner possible.
Don’t give up on traditional forms of print and electronic advertising. It’s surprisingly effective, and costs have come down. We’re running national print ads for IZZE, TV spots for HW Home and Humane Society, newspaper ads for CU, and magazine pages for Art & Soul gallery. It’s all part of the mix, and it builds brands at the same time that it commands response.
They say print is dead, but those same people probably predicted radio was dead, too. We’re producing beautiful brochures for a wide range of clients, and there’s nothing like it to build a brand. The CU catalogs perform, annual reports beg to be held, invitations catch your attention. And with today’s digital technologies, elaborate color printing works for the smallest of quantities.
Innovations in packaging continue apace. More eco, more minimal, more powerful branding is the order of the day. Consumer products rely on their packages more than any other medium to speak to the consumer and differentiate from the competition. For years, packaging has been a cornerstone of Vermilion’s design practice.
Animated and live action projects are increasingly a part of our repertoire. Especially on the web, people want to read less and get more information faster and in a more entertaining way. Whether interviewing CU professors, shooting TV spots for HW Home or Humane Society, or animating lessons for brewing beer at home, we’re communicating with sound and motion as never before.
Increasingly, brands are all around you. From the sign above the door, to the colors on the wall, to the fabric on the chair, the environment is where it all comes together. We see brands in 3D, and we’re helping our clients extend their messages to their customers in all possible touch points.