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Tea Time
by Bob Morehouse, CEO
October 28, 2011
The launch of Celestial Seasonings new website marks a milestone in our relationship as Celestial's digital agency of record. Creating the website has been a huge labor of love, and a magical working partnership with the entire marketing team at Celestial. From an intensive SEO deep dive at the beginning, to crafting a microsite introducing their new Kombucha Energy Shots at the end, the process has been nothing short of exhilarating. A primary goal of the new site is to showcase the wide range of teas in an easy-to-find manner, allow for easy display of featured products, and highlight current promotions. Another tab on the home page links to the company's values statement, an essential part of this iconic brand. A store finder, an ecommerce section for hard-to-find teas, a newsletter signup, and social media links are also prominent in the new site. A hearty congratulations to the entire Vermilion team that worked tirelessly with the folks at Celestial to bring this to life.