It's In to be Out!

by Bob Morehouse, CEO
August 31, 2010

It's In to be Out! Boulder Pride has been connecting the LGBT community in Boulder County since 1994. It was time for a new brand, and even possibly a new name. Thanks to a grant from the Gill Foundation, Boulder Pride hired Vermilion to explore a range of possibilities. The result is a new name. Boulder Pride is now Out Boulder. The new brand expresses the broad range of activities of the organization, with a fresh take on what it's like to gay in the year 2011. The annual downtown PrideFest is the first event sponsored by under the new name, and banners along the mall proclaim the new look loud and clear.

Do Dreams Come True?

by Bob Morehouse, CEO
August 6, 2010

Do Dreams Come True? We’ve just launched a strong new branding campaign for the University of Colorado Division of Continuing Education and Professional Studies with the theme “Who says dreams have to change.” Using provocative shots of kids and their dreams, and alluding to courses taken later in life that help fulfill those dreams, the campaign uses print, web, online, outdoor and social media to get the word out. What were your dreams as a kid? Did those dreams come true?

Global Greengrants wins top honors

by Bob Morehouse, CEO
March 31, 2010

Global Greengrants wins top honors Global Greengrants Fund came away with two Gold Awards from the the Council on Foundations. The awards recognize excellence in communication strategies that advance the grantmaking goals of the foundation. Global Greengrants won a Gold in the Annual Report category, and a Gold in the Special Report category for a brochure focusing on the issue of water. Vermilion has long been a partner of Global Greengrants and designs all of their communication materials. A new website will be launched in the spring.

This is big!

by Bob Morehouse, CEO
February 11, 2010

This is big! This new TV spot for the annual HW Home Warehouse Sale hit the airwaves last week. The goal was to create traffic for the sale while remaining true to the brand as an upscale Colorado furniture retailer that is classy and elegant.

Vic’s now on Walnut and 30th

by Bob Morehouse, CEO
November 16, 2009

Vic’s now on Walnut and 30th Michael Hilliker of Vic’s Espresso — Boulder’s favorite coffee shops — has just opened a new store at Walnut and 30th, right next to the new Chase bank in the shopping center with Office Max. Vermilion worked with Steve Vosper of Architecture Inc and Dennis Southward of Southward Contracting to transform the shop into a colorful and upbeat place.

Social Media at the Apple Store

by Bob Morehouse, CEO
October 15, 2009

Social Media at the Apple Store Last night at the Apple Store in Boulder, Vermilion showed off the new Facebook Connect website created for IZZE beverage company (www.izze.com/share) dubbed “You’ll Love What’s Inside.”