Vermilion

Building a Brand: From Sketch to Final Logo

From natural product brands to legacy social impact organizations, a brand logo don’t just *waves hands wildly* appear. But it does beg the question:…

Vermilion’s 40th Year in Business

With 2020 and Vermilion’s 40th year in business in the rearview mirror, I find myself more reflective than usual. Most of us would agree it’s been…

Stay Inspired During A Pandemic: A Creative Brief

A New York Times article wrote that during the pandemic, “the internet wants you to believe you aren’t doing enough with all that ‘extra’ time…

Put to the Test with COVIDCheck Colorado

How can you give back meaningfully during the COVID-19 pandemic, specifically in Colorado? At Vermilion, we’ve asked ourselves this question a lot…

How to Get Free Money from Google for Your Nonprofit (yep, for real)

Securing a dedicated marketing and communications budget for nonprofit organizations and foundations can be difficult.
Many times, funds are…

Earth Day 2020: Do Your Part From the Great Indoors

This year marks the 50th anniversary of Earth Day and Earth Month, a movement in which citizens from every corner of the globe join together in a…

B Corp Ideals & How Businesses Can Live Them

Okay March, you win. No Expo West, no sports, no St. Patrick’s Day parades. But you know what Coronavirus can’t cancel? B Corp Month. A month…

Feel the ❤️ for Research Recruitment

I *love* qualitative market research. 

It’s a rare and wonderful domain of connection. I mean, where else is there permission to invite…

Into the (Pretty) Great Unknown: The Future of Marketing + AI

Like it or not, robots are taking over. Ok fine, it may not be exactly like the Terminator franchise predicted (yet), but look under the hood of…