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Craig Spalding

Craig’s love for food may have led him to the natural products industry, but it was his passion for consumer insights and growing better-for-you brands that made him stay. He has worked on every aisle of the store during his marketing career, starting in the natural grocery landscape, then in-house at 1908 Brands where he helped create and manage six natural CPG brands. After that, Craig’s love for art and pop culture took him to Kidrobot where he worked with strategic partners including The Met, The Smithsonian, Andy Warhol Foundation, Arte Star, In-N-Out, Sonic Drive-In and others. When he’s not exploring the aisles of a grocery store (some call it research), you can find him exploring Colorado with his mutt, Margot, reading sci-fi into the wee hours of the night, writing in the third person, or watching a completely *ahem* normal amount of television.