Sam joins the Vermilion team from a unique background in higher education. She spent eight years working in marketing communications at the University of Wisconsin-Stout, helping students find their college community while preparing to become leaders in their field. As a member of the digital marketing team at Vermilion, she’s passionate about uplifting brands and organizations that have a truly positive impact. Sam’s combination of degrees in psychology and communications inform her understanding of consumer behavior and motivation. Most days you’ll find her indulging a good book, hiking, or joining her partner in going for a ride on their tandem bike named Schwinnie Cooper.