Vermilion Design + Digital Vermilion

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34 Degrees

34 Degrees

Gather Round 34 Degrees.

for 34 Degrees Crisps

Crackers are a low-involvement product, often left unplanned up until the moment of shopping. To help shift the habit and get 34 Degrees on their target consumers’ list, we needed an idea that would transform the perception of the humble cracker and position 34 Degrees as a remarkable go-to in her pantry.

So we created the brand’s first integrated campaign, elevating the role crackers play in holiday entertaining. The “Gather Round” campaign boasts digital banners, robust social advertising, influencer integration, digital videos and search ads.

 

Gather the People and Things You Love. Gather Round.

The integrated campaign spotlights how gatherings (big or small) bring together all the things hostesses love—the people, the food, and the moments where their creativity shines. “Gather Round” showcases the kaleidoscope of 34 Degrees crackers— savory to sweet, naked or topped— the host who serves them, and the guests she entertains in life.

Crackers Are Social

The 34 Degrees social team was looking for a partner to develop an overarching social media strategy and create compelling, high quality content that makes an impact. So now each quarter, we create a handful of spirited digital content to boost the brand’s awareness, engagement and personality on social channels and email.

Irresistibly Snackable Packaging

34 Degrees needed a sweet packaging refresh that promoted their product’s irresistible snackability. So we designed a spirited, resealable pouch that signals these thin and light crisps are perfect by the handful or paired with coffee, ice cream or…you name it.

 

a packaging redesign positions 34 degrees crisps in the sweet center of the snacking movement