Make Life Better
BSW is an “authentically independent” employee-owned wealth management firm whose engagements are predicated on “aligned interests, passions, and values,” rather than simply assets. They chose Vermilion, a fellow Public Benefit Corporation, to update their identity, messaging, report design, and web experience. The charge was simple: capture their “make life better” ethos and energy with a minimalist feel that represents what they do for their clients—namely make their financial decision-making simple and clear. The animated illustrations are both approachable and professional, spacious and sophisticated, distinctly differentiated in a crowded marketplace.