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A Fresh New Look

for CleanWell

In an aisle packed with chemical solutions and an ever growing number of natural brands, it was time for a rebrand that highlighted CleanWell’s botanical power with packaging that liberated it from the cupboard with a premium, modern and appealing counter-ready look.

We partnered with CleanWell to define their own fresh expression of clean. To live their mission “to clean up ‘clean,’ with effective, family-, pet-, and planet-friendly products.” And promote their purpose to “Live Free, CleanWell.”

Live Free, CleanWell

The colorful and spirted new website takes cues from the packaging to celebrate the power of the plant and our shared obsession that plant power is CleanWell’s superpower.

The site promotes a CleanWell clean that’s satisfying and freeing, helps educate visitors about their cleaning and germ fighting family of products, explains the science of their ingredients, as well as spotlights the cleaning-obsessed team that’s working hard to challenge the industry.

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