Door to Door Organics finds itself in the midst of the highly competitive national online grocery business. What’s the best way to track down new customers? Digital marketing plays a critical role. As their agency partner for all digital paid media, Vermilion develops an annual media strategy, plan, and budget. From daily management and optimization of advertising channels and campaigns, to recommending new areas of growth and opportunity, we provide DTDO with a full range of services in support of their paid digital marketing efforts.
Our strategy is designed to drive conversions and increase awareness, affection, and loyalty. We continually create, amplify and optimize messages around the functional and emotional connect between happiness and healthy food. Prospects are served ads based on look-alike modeling of actual customer data and reach them through behavioral and contextual targeting. Through ongoing A/B testing, we help inform which value propositions, calls-to-action, design, copy, and keywords that most resonate most with prospective customers.