Good for You and Good for the Planet
Earth Balance leads the way for plant-based alternatives to favorite foods. Their growing line of delicious 100% plant-based spreads, nut butters, snacks, dressings, and meals are vegan, non-GMO certified, and made without artificial ingredients and hydrogenated oils. Although the brand was well recognized with spirited, loyal enthusiasts, the challenge with the website redesign was to introduce Earth Balance to new consumers and to showcase the family of Earth Balance products in a friendly, accessible way. We used a hand-drawn illustration style and informal typography to present a relaxed, joyful personality. Simple animations with our mindful brand champion are peppered throughout to surprise and provide more information about a plant-based lifestyle.