Our Charge: Bring the Flavor From the Inside, Out
With more home cooks shopping for specialty ingredients to showcase their talents, Epicurean Butter tapped Vermilion to refresh the brand and infuse the outside of the package with as much flavor as what’s inside.
We elevated the brand’s visual storytelling with a clear, colorful, and current design. The new packaging commands a stronger shelf presence by uniting the diverse family of flavors with a delicious color palette, anchored by an energetic logo mark. Simplified messaging conveys that whether consumers sauté, cook, bake or finish their recipes with flavored butter, it makes everything taste better.