Vermilion Design + Digital Vermilion

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Good Foods

Good Foods

Life of the fiesta

for Good Foods

Can we talk guac for a minute? Because it’s one of our favorite topics. Whether it’s dipped, spread, or eaten by the heaping spoonful, guacamole makes life better. And Good Foods’ chunky guacamole makes it easy to enjoy every day and every way.

Our packaging redesign for Good Foods celebrates this premium brand’s real-food ingredients with spirited illustrations. Good Foods’ iconic brand purple is now on every lid for easy recognition and color-coded flavor cues make it simpler for consumers to know they grabbed their favorite flavor.

We extended this upbeat look across a variety of package types and categories while keeping a cohesive, personality-driven design that stands out on shelf.

We’re supporting the launch of the new look with a shopper program that highlights the exciting changes but reassures consumers the fresh flavors are the same they know and love.