A Sustainable Destination
In 2011, the Town of Vail introduced a long-term sustainability plan to help the community take a more forward-looking stance on its environmental and social impacts.
Let’s face it: It’s human nature that when you’re forced to do something, you’re less likely to want to. So, in 2015 when the Town of Vail passed a groundbreaking ordinance mandating recycling, officials knew it would take more than a little goodwill to get everyone in the community on board.
Challenged to raise community awareness for the new law and explain how it applies to residents and businesses alike, we thought, “let’s celebrate the reason people come to Vail in the first place” — all the ways they play in the outdoors and the natural amenities that make it possible. In short: If you love it here, recycle here. It’s that simple. We knew we couldn’t tell people what to do, but we could empower them to show their love by protecting the environment they treasure.
Beyond zero waste, Vermilion is helping Vail maintain its ecosystem health through a public education campaign to restore Gore Creek. With the theme ‘A Little Wild Goes a Long Way,’ we’re encouraging businesses, residents, and landscapers to recognize the delicate balance between the town’s growing infrastructure and the natural environment.