Vermilion Design + Digital Vermilion

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Mayflower

Mayflower

Taste Uncompromised

for Mayflower Farms

In a crowded category, Mayflower Farms quickly gained notoriety among top retailers for their superior wholesale product. How? They artfully blend their passion for nature’s gift with scientific skill, resulting in purer, fuller, tastier products. But with a new suite of extracts in their pipeline and more brands hitting shelves everyday, Mayflower was poised for a change — to go from a B2B company to one that could directly speak with and capture the hearts of consumers, too.

To do that required a renewed marketing strategy. We distilled our key findings to deliver a bold new expression that embodied both their creative spirit and innate ambition. Then, we extended that new voice, look and feel to multiple touchpoints for a cohesive experience, including on-shelf packaging, a refreshed website, and sales collateral. Mayflower’s desire to share the best is what drives them to create the best. And they can’t wait to share it with you.

 
 

Inspired by the product.

The handsome packaging designs pay homage to each extract through an abstract interpretation. You’ll notice these nuances are carried throughout each branded extension.

Boldly going forth with a refreshed website.

With a bold new look and feel, we redesigned Mayflower’s website to serve as a hub for both consumers and sales associates at dispensaries.

 

500% INCREASE IN SITE TRAFFIC

 

NEW DISPENSARY PARTNERSHIPS