Strengthening Communities Around The World
Today, the need to act in the interest of our community, local and global, is only more vital in the face of the great social and environmental challenges of the day. The mission of the Charles Stewart Mott Foundation is an open answer to these challenges — an inspiring invitation to foster “a more just, equitable, and sustainable society.”
The overriding goals for Vermilion’s site redesign were sixfold: to create a more modern front and backend experience; to replace a busy, content heavy site with a cleaner, simpler experience; to put greater emphasis and use on compelling visuals; to employ a less formal, more conversational tone with copy and descriptions of programs; to reinforce the credibility and authenticity of the Mott Foundation brand; and to place greater focus on the primary website audiences.