Increasing enrollment. Igniting transformation.
As mindfulness has grown in culture, Naropa University, a liberal arts maverick, is poised to expand its relevance and student body — even as competition increases. But how could we celebrate Naropa’s edge while expanding the profile of students who choose to attend the university?
We dug in on a simple question: what’s the common denominator at Naropa University? It’s a different kind of knowing. One that says, “You Are Ready.” Ready to see connections where others don’t. Ready to discover your full self. And ready to bring it all into your work. That’s the insight behind our creative platform and integrated campaign, which tapps into the authenticity of alumni and current students and the remarkable reasons Naropa was right for them. Are you ready?