Climate Change is the Apex Issue
With the need to act on climate change more urgent than ever, Protect Our Winters is on the front lines of affecting systemic political solutions to climate change by turning passionate outdoors people into climate advocates. With POW gaining traction in the socio-political landscape, they needed a website that would acts as a basecamp to provide answers, information and guidance to their base.
Vermilion partnered with POW to architect, design and develop a website that embraced POW’s position on imperfect advocacy and lent itself to a new cohesive style system for the POW brand. We designed the site to instill a sense of urgency while also positioning POW as a source of tempered, fact-based, authentic information.
Further, Vermilion helped POW to telescope their impact in POW’s 2018 Annual Report. We devised a strategic framework to guide the content development, and gave the document a custom design to effect readership levels among current and prospective stakeholders.