Vermilion Design + Digital Vermilion

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Rudi’s Organic Bakery

Rudi’s Organic Bakery

Bringing Rudi’s to Life Online

for Rudi’s Organic Bakery

There’s really only one way to put it. Rudi’s Organic Bakery is made from the good stuff: meaningful core values, smart and dedicated team members, and a 40-year history of baking wholesome bread in small batches with a short list of real, simple ingredients. Exceeding aggressive marketing goals has been the foundation of the strong collaboration between Rudi’s Organic Bakery and Vermilion. As their digital marketing partner since 2010, our focus is to bring their Organic and Gluten-Free brands to life online. Together, we’ve developed effective, integrated, annual digital marketing plans that have cultivated an active, engaged following in the brand’s social channels; introduced new products; driven strong sales; and inspired consumer loyalty in the bread aisle.

A Cohesive & Consistent Integrated Approach

We know the natural and organic consumer. We get her — where she is and what she does online. We understand her values and her busy, choiceful life. And we get results by crafting targeted, effective integrated campaigns with relevant messaging and memorable visuals across all channels and touchpoints.

From imaginative sweepstakes, spirited promotions and engaging quizzes, we’ve created a variety of fully integrated digital experiences for both brands that helped strengthen consumer relationships by engaging them with informative but differentiated digital experiences with the ultimate brand goal to be thought of as a trusted source and friend.

Paid Media Planning, Management & Optimization

For Rudi’s Organic Bakery and Gluten-Free Bakery as well as other CPG brands, one of the most difficult aspects of developing a strong digital media strategy can be clearly defining and measuring goals. We’ve helped Rudi’s improve their Google Analytics to track coupon downloads, email newsletter sign-ups, and store locator visits to identify the greatest opportunities by digital channel. In addition, to balance the brand’s desire of increasing both key actions on the website and overall brand awareness, we’ve expanded Rudi’s media plan to test and optimize a variety of bid strategies, including cost-per-click (CPC), cost-per-thousand (CPM), cost-per-engagement (CPE), and cost-per-view (CPV).

Social Media Content Strategy & Development

In addition to paid media planning and management, our team provides Rudi’s with social strategy and content development to engage more than half a million combined fans and followers on Facebook, Pinterest and other social media platforms. By developing all of Rudi’s branded social content, our team has been able to create a consistent and compelling brand people connect with on a limited budget.

Bread the Way It Should Be

As the bakery section grows more crowded, we needed to wake up routine, non-organic bread shoppers and shift their mindset to understand why they should purchase organic bread and share Rudi’s Organic’s authentic brand story.

 

15 new products launched

 

502,834 Facebook fans