A Thrilling Performance
Much-needed renovations have been completed for the old Watts-Hardy Dairy building, which has housed the Dairy Arts Center since 1992. Vermilion was brought in to evolve the brand and develop a comprehensive signage and wayfinding program for the building. Working closely with Sopher Sparn Architects, we created an interior color palette and dimensional signs for the entrance, various galleries, performance spaces, and rehearsal rooms. The new identity shows up on everything from tickets and business cards to emails, web graphics, and marketing collateral, including the new Annual Report.