Vermilion Design + Digital Vermilion

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University of New Mexico Foundation

University of New Mexico Foundation

A Strong Foundation for Giving

for University of New Mexico Foundation

The University of New Mexico Foundation promotes excellence at its namesake school by cultivating donor partnerships and managing private gifts. Leveraging key insights from the Foundation’s data and Obama campaign learnings, Vermilion developed an updated website that simplifies the donation process and places the transaction mechanism directly on the home page. Through post-launch tracking and analysis of site activity, our team has provided ongoing recommendations for improving the user experience.

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10% increase in quick donations year over year