Special Transit, one of Boulder’s County’s oldest and largest nonprofit organizations, came to Vermilion with a challenge: freshen up our brand, and in the process, consider a name change, too. Via Mobility Services was the outcome of that extensively researched project, and an exciting new brand is the result. Most prominent are the splashy vehicle graphics, but a comprehensive new website, signage, uniforms, ads, and annual reports were all part of the mix.

The name Via was chosen because it is short, fresh, and memorable. Latin for “the way,” Via is now completely understood as the name of Special Transit. The identity features active and colorful brush strokes that represent all the ways Via is helping people with mobility needs. The tag — Mobility for Life — emphasizes the importance of Via’s mission to promote independence and self-sufficiency for people with limited mobility.

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