Vermilion Design + Digital Vermilion

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Vic’s

Caffeinated Fun

for Vic’s

Vic’s was started by Michael Hilliker some 25 years ago, back when there wasn’t a Starbucks on every corner. The original store on Broadway had a funky fifties mood, given the rolling roofline of the Community Plaza Shopping Center. This inspired a palette of pastels, the kidney shaped logo, and playful signage that was anything but corporate. We’ve been tasked with carrying that same ambiance through a series of newer stores over the years, all sharing an upbeat, friendly, unpretentious vibe that is a part of the unmistakable Vic’s brand. Even the cups, emblazoned with Vic and Vicky, carry through the colorful flavor.