Vermilion Design + Digital Vermilion

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West End

Creating a District

for City of Boulder

Boulder’s four-block long pedestrian mall is a hub of vitality. The City wanted to extend that energy westward and delineate the West End district with a distinctive streetscape vernacular including wider sidewalks, new landscape, and stone street furniture. Vermilion was engaged to create a series of six “totems” to mark the cross streets from 10th to 8th along Pearl and draw visitors to the end of this eclectic retail area. The totems, fabricated locally, use buff sandstone, internally illuminated artisanal fused glass, and poetry from Boulder artists to draw people into the heart of the West End.

Lighting the Path

The totems appear to be cut from a single monolithic stone with a ribbon of amber glass running top to bottom on opposite sides. These ribbons glow at night and create a trail of light that beckons the pedestrian to both ends of the West End. Large street numbers act as a literal “You are here” identifier. Vermilion also created a distinctive West End logotype that is etched into the East and West faces of the stone.