Vermilion Design + Digital Vermilion

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Yai’s Thai

Yai’s Thai

Never a bland moment.

for Yai's Thai

Yai’s Thai is a fast-growing line of salsas, relishes, and sauces featuring recipes from the co-founder’s fiery Yai (Thai for “grandma”). Their products are made with simple, clean ingredients and fresh Thai flavors combined with a bit of American soul. Vermilion developed the brand positioning, creative platform, and new packaging design that was introduced at Expo West, exemplifying their vision of “Never a Bland Moment” through color and custom illustration.

Yai’s Thai

Live (and eat) Adventurously

After establishing an updated brand foundation and story, Vermilion brought that positioning to life in the new packaging design. We created custom illustrations and used a bright color palette to give each product a distinct look that highlights the clean ingredients and vibrant flavors of Yai’s Thai. The packaging evolution not only brought the brand’s personality to the forefront but also increased shopability and brand awareness in a seemingly cluttered aisle – helping you find your secret sauce for a more adventurous life! Since rebranding and launching with the new packaging, the brand has seen over 4000% growth increase in the last twelve months.