Changing the Dessert Game
As one of the fastest growing, top 10 novelty brands, Yasso continues to gain brand awareness and market share, winning tastebuds over with their creamy, better-for-you frozen Greek yogurt treats. In addition to shaking up the freezer aisle, Yasso needed to revamp their website to incorporate smarter analytics and a streamlined and more modern DTC experience for their loyal Yassie fanbase.
Their new website focuses on the gotta-have-it yumminess of Yasso’s innovative product lineup with close-up shots of their bars, poppables, and sammies. While the in-your-face flavor is a key focus of the site, the simplified UX and clear path for DTC purchases helps consumers get more of what they’re looking for and learn more about their favorite products and brand.